Effective Date: May 16, 2026
Last Updated: May 16, 2026
JPS Tree Service ("JPS Tree Service," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit jpstreeservice.com (the "Site"), contact us, or use our tree care services.
By using our Site or services, you agree to the practices described in this Privacy Policy.
1. Who We Are
JPS Tree Service is a family-owned tree care company based in Pontiac, Michigan, providing residential, commercial, utility, and environmental tree services across Michigan.
Contact Information:
- Business Name: JPS Tree Service
- Address: 640 Lebaron Ave, Pontiac, MI 48340
- Phone: (734) 887-1565
- Email: contact@jpstreeservice.com
2. Information We Collect
We collect the following categories of information:
2.1 Information You Provide Directly
When you contact us, request a free estimate, fill out a form on our Site, call us, email us, or hire us for services, we may collect:
- Full name
- Phone number
- Email address
- Mailing address or property address where service is needed
- Description of the tree service needed
- Photos or documents you choose to send us
- Payment information (only when invoiced — we do not store credit card numbers; payments are processed by third-party processors)
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain technical information through cookies, tracking pixels, and similar technologies:
- IP address and approximate geographic location
- Browser type and version
- Operating system and device type
- Pages visited, time spent on pages, and navigation paths
- Referring website or search terms used to find us
- Date and time of your visit
- Clicks on links, buttons, and forms
- Phone number clicks and email link clicks
- Form starts and submissions
2.3 Information From Third Parties
We may receive information about you from:
- Google Ads and Google Analytics (about ad clicks and Site interactions)
- Meta (Facebook) Pixel (if you arrived from a Facebook or Instagram ad)
- Online review platforms (Google Business Profile, Facebook, Yelp) when you publicly review our services
- Referral sources who recommend us
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide free estimates
- Schedule and perform tree care services
- Communicate about scheduled jobs, weather delays, and follow-ups
- Send invoices and process payments
- Improve our Site, services, and customer experience
- Send occasional marketing communications (only if you've opted in or are a past customer; you can unsubscribe at any time)
- Run, measure, and optimize advertising campaigns on Google, Meta, and other platforms
- Comply with legal obligations and protect our legal rights
- Detect and prevent fraud, abuse, or security threats
4. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to provide functionality, measure performance, and support advertising.
4.1 Types of Cookies We Use
- Essential Cookies — Required for the Site to function (e.g., loading pages, security)
- Analytics Cookies — Help us understand how visitors use the Site (Google Analytics 4)
- Advertising Cookies — Used to deliver and measure ads (Google Ads, Meta Pixel)
- Functionality Cookies — Remember your preferences
4.2 Specific Tracking Tools We Use
We use the following third-party tools, each governed by its own privacy policy:
- Google Analytics 4 — Site analytics and user behavior measurement. Privacy policy: https://policies.google.com/privacy
- Google Tag Manager — Tag deployment and management. Privacy policy: https://policies.google.com/privacy
- Google Ads — Advertising, conversion tracking, and remarketing. Privacy policy: https://policies.google.com/privacy
- Meta Pixel — Facebook and Instagram ad tracking and remarketing. Privacy policy: https://www.facebook.com/privacy/policy
4.3 Managing Cookies
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions
Blocking cookies may affect Site functionality. We also honor browser-based "Do Not Track" signals where technically feasible.
You may opt out of personalized Google advertising at https://adssettings.google.com and Meta advertising at https://www.facebook.com/adpreferences.
5. How We Share Your Information
We do not sell your personal information. We may share information in the following limited circumstances:
5.1 Service Providers
With trusted third parties who help us operate our business, including:
- Email service providers (for sending estimates and follow-ups)
- Payment processors (Stripe, Square, QuickBooks, or similar)
- Cloud hosting and software providers
- Marketing platforms (Google Ads, Meta)
- Phone systems and call tracking services
- Customer relationship management (CRM) software
These providers are contractually obligated to protect your information and use it only for the purposes we direct.
5.2 Legal Requirements
When required by law, court order, subpoena, or government request, or to:
- Comply with applicable law or legal process
- Enforce our agreements and policies
- Protect the rights, property, or safety of JPS Tree Service, our customers, employees, or the public
- Investigate or prevent suspected fraud, abuse, or illegal activity
5.3 Business Transfers
If JPS Tree Service is acquired, merged, or sells its assets, your information may be transferred as part of that transaction. You will be notified before your information becomes subject to a different privacy policy.
5.4 With Your Consent
For any other purpose with your explicit consent.
6. Data Retention
We keep your information only as long as needed for the purposes described above, including:
- Lead/inquiry information: up to 3 years from last contact
- Customer service records: 7 years (for warranty and accounting purposes)
- Payment records: as required by tax and accounting laws (typically 7 years)
- Website analytics data: up to 14 months (Google Analytics default)
- Marketing data: until you unsubscribe or 3 years of inactivity, whichever is sooner
You may request earlier deletion at any time (see Section 8).
7. Data Security
We implement reasonable physical, technical, and administrative safeguards to protect your information:
- HTTPS encryption on our Site
- Secure password practices for our team
- Limited access to personal data on a need-to-know basis
- Reputable third-party providers with security certifications
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but make every reasonable effort to protect your information.
8. Your Privacy Rights
Depending on where you live, you may have the following rights regarding your personal information:
8.1 General Rights (All Users)
- Access: Request a copy of the personal information we hold about you
- Correction: Ask us to correct inaccurate information
- Deletion: Request that we delete your personal information (subject to legal retention requirements)
- Opt-out of marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email
- Opt-out of personalized advertising: Adjust your ad preferences at https://adssettings.google.com and https://www.facebook.com/adpreferences
8.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to know what personal information we collect, use, and disclose
- Right to delete personal information we have collected
- Right to correct inaccurate personal information
- Right to opt-out of the sale or sharing of personal information (note: we do not sell personal information)
- Right to non-discrimination for exercising these rights
- Right to limit the use and disclosure of sensitive personal information
To exercise these rights, contact us at contact@jpstreeservice.com with the subject line "California Privacy Rights Request."
8.3 How to Make a Request
To exercise any of your privacy rights, contact us:
- Email: contact@jpstreeservice.com
- Phone: (734) 887-1565
- Mail: JPS Tree Service, 640 Lebaron Ave, Pontiac, MI 48340
We will respond to verifiable requests within 45 days (or as required by applicable law).
9. Children's Privacy
Our Site and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.
10. Third-Party Links
Our Site may contain links to third-party websites (Facebook, Instagram, Google reviews, etc.). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing them with personal information.
11. SMS and Phone Communications
When you provide your phone number to us:
- We may call or text you regarding your service request, scheduled jobs, or invoices
- For emergency service requests, we may call or text outside normal business hours
- We do not sell or share your phone number with third-party marketers
- Standard message and data rates may apply
- You can opt out of non-essential text messages by replying STOP
12. International Users
JPS Tree Service operates in the United States and serves customers in Michigan. Our Site is intended for users in the United States. If you access our Site from outside the U.S., you understand that your information will be transferred to, stored, and processed in the U.S., which may have different data protection laws than your home country.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date at the top. For material changes, we may also notify you via email or a Site notice.
Continued use of our Site or services after changes are posted constitutes your acceptance of the updated Privacy Policy.
14. Contact Us
Questions about this Privacy Policy or our privacy practices? Reach out anytime:
JPS Tree Service
640 Lebaron Ave
Pontiac, MI 48340
Phone: (734) 887-1565
Email: contact@jpstreeservice.com
